Product photo editing is an essential aspect of online retail sales. Professionally edited images make your products appear more desirable, which increases sales.
Retouching product photos should reflect their true nature in an honest and accurate manner, otherwise misrepresenting them may result in disappointed customers, negative reviews and increased return rates.
Color Correction
Color correction is an integral component of product photo editing. It ensures the colors in your photos are accurate, helping prevent mistakes such as purchasing a blue sweater when your intent was green, especially important in e-commerce where customers don't have the chance to hold products in their hands and assess quality directly.
Professional product image editors use color correction services to make their images more visually appealing and eye-catching, and to improve the appearance of their products. They utilize various tools such as Pixelz and Cutoutcow that offer 24-hour turnaround times with prices beginning at 95 cents per image (shadows and ghost mannequins may incur additional charges).
Domyshoot, a leading image editing company in US, boasts professional color correctors who provide photo color correction services for their clients. After scrutinizing every image for imperfections, these experts optimize its hue to give it an exquisite appearance.
Brightness and Contrast
Lighting is key when it comes to product photography; its effects can affect brightness, sharpness and color as well as create an eye-catching 3D effect in photos of products.
Brightness and contrast are central concepts in optics, photography, astronomy, instrumentation, spectroscopy, and many other disciplines. Understanding these terms is also crucial in order to create high-quality product images.
Adjusting brightness simply enhances the entire range of tones in an image from shadows to highlights, while increasing contrast dissects out the darkest and lightest tones, creating darker shadows and lighter highlights.
Most editing programs feature Brightness and Contrast sliders that provide direct adjustments for images. Dragging either slider left reduces contrast while dragging right increases it; each number at the bottom represents its value. You can increase saturation by moving Saturation slider right, but be mindful not to overdo it.
Shadows
Subtle use of shadows in product images is an invaluable way to set apart your e-commerce photos from competitors'. Simply adding just a hint of realistic-looking shadow to images gives them an upscale, luxury aesthetic and makes customers more likely to trust and purchase from you.
Image editing may not be the silver bullet you need to ensure all of your product photos look professional and high-quality, but it can certainly help make them so. The key is finding an appropriate type of shadow for each image in each product category and staying consistent across them all.
Though creating shadows for product images may appear easy, creating them requires advanced spatial reasoning, understanding light diffusion and optics as well as extensive photoshop skills to be done properly. Although time-consuming and complex, creating effective product shadows is worth investing time and energy to achieve results.
Lighting
Shadows add depth and dimension to product photos, creating a 3-D effect and making them appear more realistic. But it is crucial that your shadows remain uniform across images; otherwise they could darken presentation or obscure features of products.
In order to create the optimal lighting setup for product photography, using a modifier to soften light from a single source is key. There are various modifiers available online - umbrellas and light boxes among them - although investing in a studio flash will give more control of light distribution.
Create high-quality product photos can have a profound effect on online sales and visibility. With practice and the necessary tools, it's possible to master product photography on your own, reducing post-production editing time while improving results. However, if this process feels daunting to you or takes up too much of your time, outsourcing may be the better option - just be sure you hire an expert who specializes in this kind of work - look at their portfolio and read testimonials before making your decision.
